Unilever Research Post

Unilever is a multinational consumer goods company, where the main headquarters is based in the united kingdom however they also have a headquarters over in Holland. They deal with lots of different products from many different brands such as Ben and Jerrys, Lynx and Magnum. Unilever own the rights to over 400 brands worldwide. It is a duel listed company which mean is ran from two different locations one being London and the other being Rotterdam. 

1)

 

This is the Ben and Jerry advert, the bright colour scheme is to appeal towards children and young adults who are the main target audience, and the flavors tend to appeal more towards adults. In the advert you can clearly see that the ad is a Ben and Jerry's one due to the colour scheme and logo which is of a holding a spoon.  
2)

This is the Lynx body spray advert, the target audience for Lynx is young males between the ages of 14 up to about 25. This advert is in black and white to give it a more of a modern feel than just a typical body spray advert. At the end of the advert the product is then displayed giving the viewer the impression this could be advertisement for a different product.

3)

This is an advert for the ice cream bars by magnum the ad is target towards adults who are working class as the ice cream is shown to be luxurious so the product will be expensive.